Our mission is to help improve social mobility within and diversify the media industry; to advocate for, financially support and educate those from lower socio-economic backgrounds who aim for a career in the media.
Our vision is for the UK media to provide real opportunities and representation for those from lower socio-economic backgrounds. Our charity actively seeks to include underrepresented communities in our programme planning and delivery to ensure that people with direct experience are supported and safe to co-design and lead on the work we do.